Tag Archives: Facebook

Facebook: Average Irish User 30.5 Years

Posted on August 24, 2011 by Luke

A decided to have a quick look back at a post from last September. The post looked at how old the average Irish Facebook user was – at the time coming in at 29.6 years of age. Stats from last … Continue reading →

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Facebook Video Vs Youtube: Which is Best?

Posted on August 17, 2011 by Luke

Using video to promote brands is becoming increasingly important in marketing. With good quality, inexpensive cameras, it’s getting easier to shoot, edit and upload video content. It’s easier for fans too, which makes them more inclined than ever to upload … Continue reading →

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Facebook Credits: Moving Towards F Commerce?

Posted on July 13, 2011 by Luke

The last few weeks have been kind of important for Facebook’s virtual currency Facebook Credits. It’s now available to purchase in 47 different currencies, from Bolivian Boliviano’s to Chinese Yuan’s (Who know’s, it’s probably even more stable than certain other … Continue reading →

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How Google+ Can Succeed: Privacy, Mobile & No Ad’s

Posted on June 29, 2011 by Luke

I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven’t tested the product yet so these are only my thoughts on how a superior … Continue reading →

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Klout Earns You Facebook Freebies!

Posted on June 22, 2011 by Luke

A few weeks ago I came across this interesting article on Twitter alerting me to Klout Perks. I’m not sure how familiar you might be with Klout, but it ranks you based on your social media activity. Not just on … Continue reading →

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Facebook Insights Guide

Posted on June 21, 2011 by Luke

Facebook updated their guide to Insights not so long ago. It’s a very useful guide and a must read for any page administrators. Understanding how your Facebook marketing is performing (and not just how many new fans you have) is … Continue reading →

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Are Blogs More Important Than Facebook or Twitter?

Posted on May 31, 2011 by Luke

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was conducted amongst over 1700 adults in the USA during … Continue reading →

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How A Facebook Campaign Helped Increase Sales 35% and Get Є200K of Free PR

Posted on May 25, 2011 by Luke

in March we completed a project for Glenisk called the Tune Challenge. The purpose of the campaign was to find the soundtrack to a Glenisk TV advert, from tracks submitted by Fans via Facebook. The ad had run originally in … Continue reading →

Posted in Facebook, Facebook Commerce, Facebook Marketing, Social Media | Tagged , | 1 Comment

Irish Social Media Statistics (May 2011)

Posted on May 23, 2011 by Luke

Updated June 21st with Foursquare data. I’ve been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There’s certainly enough new data to warrant an update. Overview Let’s start with some … Continue reading →

Posted in Facebook, Foursquare, Google, Irish Social Media Statistics, LinkedIn, Social Media, Twitter, Youtube | Tagged , , , | 10 Comments

Facebook, Bing & Google: 10 Reasons Why Social Search is Flawed

Posted on May 18, 2011 by Luke

Last October I posted on how Bing and Facebook were going to integrate their search offering, to bring social signals deeper into search results. This week Bing announced even greater integration with Facebook. This raises a number of concerns, which … Continue reading →

Posted in Bing, Facebook, Facebook Marketing, Google, Online Marketing, Social Media | Tagged , , , | 1 Comment