Category Archives: Twitter

How Google+ Can Succeed: Privacy, Mobile & No Ad’s

I read through a fairly lengthy article on Wired.com this morning detailing the last year of progress in delivering the new Google + product. I haven’t tested the product yet so these are only my thoughts on how a superior … Continue reading

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15 of the Best Twitter Campaigns

Twitter isn’t the most obvious platform for marketers to engage in. The 140 character limit is probably the biggest stumbling block. It’s restrictive and requires marketers to be even more creative in how it’s used. The attraction of Twitter is … Continue reading

Posted in Online Marketing, Social Media, Twitter | Tagged , , | 4 Comments

Are Blogs More Important Than Facebook or Twitter?

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was conducted amongst over 1700 adults in the USA during … Continue reading

Posted in Blogging, Facebook, Facebook Commerce, Facebook Marketing, Online Marketing, Social Media, Twitter | Tagged , , , , | Leave a comment

Irish Social Media Statistics (May 2011)

Updated June 21st with Foursquare data. I’ve been collecting data on social media in Ireland since the last post back in February on the Neworld Blog. There’s certainly enough new data to warrant an update. Overview Let’s start with some … Continue reading

Posted in Facebook, Foursquare, Google, Irish Social Media Statistics, LinkedIn, Social Media, Twitter, Youtube | Tagged , , , | 10 Comments

The Key To Social Media Success

If you want social media to work for you, then you have to be prepared to invest time in it. That’s the clear message you get from reading the latest Social Media Marketing Report by Michael Stelzner (download the full … Continue reading

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Irish Social Media Statistics (Update 3)

A couple of recent reports by Comscore and Ipsos MRBI into social media usage in Ireland have been recently released (links to sources at the end). They provide the most up to date look at the reach and use of … Continue reading

Posted in Facebook, Facebook Marketing, Irish Social Media Statistics, LinkedIn, Online Marketing, Social Media, Twitter | Tagged , , , , | 38 Comments

We Unlike You Because….

As part of my master’s thesis a couple of years ago I conducted research into why people unlike brands on Facebook. The most common reasons given were receiving too many messages from brands (ie. spam), and a second reason I … Continue reading

Posted in Facebook, Facebook Marketing, Online Marketing, Social Media, Twitter | Tagged , , , | 5 Comments

From Marketing.ie Magazine

A recent article I wrote for Marketing.ie Magazine has just gone live on their website. The article looks at some of the myths and misunderstandings related to social media and its use in marketing. Read it all here. Is social … Continue reading

Posted in Facebook, Online Marketing, Social Media, Twitter | Tagged , , , | 1 Comment

New Year Tweet’s Visualised

This has been out about a week now but it’s well worth a look. Its demonstrates how, as midnight on New Years Eve is celebrated around the world, people turn to Twitter to ring in the new year. In Japan … Continue reading

Posted in Social Media, Twitter | Tagged , | 1 Comment

Social Media List of Lists 2010

It’s that time of the year when end of year lists begin to populate websites, blogs, newspapers, magazines, radio, tv shows. Here’s a list of all those end of year social media lists that a look back to the highs, … Continue reading

Posted in Facebook, Foursquare, LinkedIn, Online Marketing, Social Media, Twitter, Youtube | Tagged , , , , | 3 Comments