Category Archives: Facebook Marketing

Facebook Marketing

Facebook: Average Irish User 30.5 Years

A decided to have a quick look back at a post from last September. The post looked at how old the average Irish Facebook user was – at the time coming in at 29.6 years of age. Stats from last … Continue reading

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Klout Earns You Facebook Freebies!

A few weeks ago I came across this interesting article on Twitter alerting me to Klout Perks. I’m not sure how familiar you might be with Klout, but it ranks you based on your social media activity. Not just on … Continue reading

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Facebook Insights Guide

Facebook updated their guide to Insights not so long ago. It’s a very useful guide and a must read for any page administrators. Understanding how your Facebook marketing is performing (and not just how many new fans you have) is … Continue reading

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Are Blogs More Important Than Facebook or Twitter?

Are Blogs More Important Than Facebook or Twitter for Marketing? A new study from Shop.org, a division of the National Retail Federation in the USA would suggest they are. The survey was conducted amongst over 1700 adults in the USA during … Continue reading

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How A Facebook Campaign Helped Increase Sales 35% and Get Є200K of Free PR

in March we completed a project for Glenisk called the Tune Challenge. The purpose of the campaign was to find the soundtrack to a Glenisk TV advert, from tracks submitted by Fans via Facebook. The ad had run originally in … Continue reading

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Facebook, Bing & Google: 10 Reasons Why Social Search is Flawed

Last October I posted on how Bing and Facebook were going to integrate their search offering, to bring social signals deeper into search results. This week Bing announced even greater integration with Facebook. This raises a number of concerns, which … Continue reading

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Facebook’s Best Practise Guide

A year ago I wrote, on another blog, how Facebook would often make huge platform changes without giving any notice to businesses or developers. It angered a lot of people who depend on the platform for more than just social … Continue reading

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The Facebook Send Button

Last week the Facebook Like button reached it’s first birthday. In the last year the ‘like’ button has been added to over 2.5 million websites and that figure is growing at 10,000 websites per day. In short, it’s come a … Continue reading

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Facebook Studio: The Best in Facebook Marketing

Earlier this week Facebook launched their Facebook Studio. It’s an online collection of the best marketing and advertising on Facebook. The studio is ideal for marketers, brand managers and owners, researchers and students to uncover gems of campaigns that may … Continue reading

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10 Innovative Facebook Commerce Examples

I’ve been posting about Facebook commerce a lot of late. In the last post I mentioned that f-commerce will work when it’s done right and that a one size fits all approach won’t work. If it’s done right it will … Continue reading

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