Category Archives: Augmented Reality

Augmented Reality (AR) uses a camera to layer it with extra information. based on is a mix of reality and a virtual world. If you have yet to come across it I’d suggest this post a starting point.

AR has a lot of possibilities, but many companies who used it were using it as a gimmick with little or no relation to what the brand stood for. You only have to look at the Avatar example in that linked post to see what I mean. Once the novelty factor has worn off it will be quickly forgotten about, not useful for brands looking to build relationships with customers. However, there’s been a couple of interesting uses for such as this: Continue reading →