Facebook updated their guide to Insights not so long ago. It’s a very useful guide and a must read for any page administrators. Understanding how your Facebook marketing is performing (and not just how many new fans you have) is essential for success.After all wouldn’t you like to know what your fans enjoy about your page?
The Facebook Guide to Insights gives a thorough run through of each metric and what they mean. There’s certainly a few more measure’s I’d like to see added, but for now Facebook Insights are the best guide to measure how your Facebook Page is performing.