Monthly Archives: March 2011

5 Best Facebook Check-in Deals Examples

Posted on March 31, 2011 by Luke

Facebook Check-in Deals are accessed via mobile phone and Facebook Places. They shouldn’t be confused with Facebook Deals, which don’t require a check-in and are accessed via the Facebook Newsfeed.  For more on Facebook Deals see here. Types of Check-in … Continue reading →

Posted in Facebook, Facebook Deals, Facebook Marketing, Facebook Places, Online Marketing, Social Media | Tagged , , | Leave a comment

Neworld on TV and Radio

Posted on March 28, 2011 by Luke

I was recently on Alex Gibsons media and marketing show on Dublin City FM. Also on the show were Terry Prone and Alex Fitzgerald editor of Irish Tatler Mens Issue.I was discussing the need for greater fan engagement on Facebook. … Continue reading →

Posted in Brand Ireland, Interviews, MP3, Social Media | Tagged , , , , | Leave a comment

10 Facebook Newsfeed Marketing Tips

Posted on March 25, 2011 by Luke

The Facebook newsfeed is the single most important feature of your Facebook page. According to Facebook 85% of fans interact with brands via the newsfeed. That means when fans read your updates, comment or like them, the fan is doing … Continue reading →

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Facebook Fangager: Measure Active Fans

Posted on March 18, 2011 by Luke

Earlier today I was a guest on Alex Gibsons show Persuaders on Dublin City FM. We spoke about fan engagement on Facebook and briefly looked at a few examples. The subject of fan engagement was on my mind from an … Continue reading →

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5 Reasons Why Facebook Fan Numbers Mean Nothing

Posted on March 16, 2011 by Luke

Q. How do you measure the success of your Facebook page? Most of the time all people really care about is the amount of fans a page has. It’s incredible really, after all these years it still goes back to … Continue reading →

Posted in Facebook, Facebook Marketing, Online Marketing, Social Media | Tagged , , | 8 Comments

Facebook Case Study: Glenisk Tune Challenge

Posted on March 14, 2011 by Luke

This case study has been updated to include new sales data, you can find the update here. The Client Glenisk are Irelands leading producers of organic dairy products. The business is operated by the Cleary family of Killeigh, Co Offaly … Continue reading →

Posted in Case Study, Facebook, Facebook Marketing, Online Marketing, Social Media | Tagged , , , | 4 Comments

5 Great Uses of Facebook Credits

Posted on March 9, 2011 by Luke

Facebook Credits is the virtual currency that’s been available on the social network since the beginning of 2010. It’s been mostly used to purchase virtual goods and for in-game activities – up until now. It’s actually a little unfair to … Continue reading →

Posted in Facebook, Facebook Credits, Facebook Marketing, Online Marketing, Social Media | Tagged , , | 3 Comments