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- Think Irish
- Search Engine Optimisation ( or There’s no point in being online if your audience can’t find you ) Part 1
- Facebook: Average Irish User 30.5 Years
- Facebook Video Vs Youtube: Which is Best?
- Infographic: The Internet of Things
- What do we Think of Facebook Commerce?
- Add Your Facebook Friends & Photo’s to Google+
- Facebook Credits: Moving Towards F Commerce?
- Facebook: Average Irish User 30.5 Years | Neworld Associates Blog on Irish Social Media Statistics (Update 3)
- Facebook: Average Irish User 30.5 Years | Neworld Associates Blog on 7 Years of Social Network Marketing
- The 100 Things You Need To Know About Social Media on 15 of the Best Twitter Campaigns
- Luke on Irish Social Media Statistics (May 2011)
- Peter Fry on Irish Social Media Statistics (May 2011)
- Augmented Reality
- Brand Ireland
- Case Study
- Facebook Commerce
- Facebook Credits
- Facebook Deals
- Facebook Marketing
- Facebook Places
- Irish Social Media Statistics
- Online Marketing
- Social Media
Monthly Archives: August 2010
This is the second of two posts looking at setting up a business blog. The first part, with tips 1 – 8, can be found here. Tips 9 – 16 are below. 9 – Developing Blog Content Ideas Another advantage … Continue reading →
Google have re-packaged their Realtime search tool with a few useful new options that could turn it into a very useful social media monitoring service. Realtime was launched late last year to provide real-time results from a list of sources such as Twitter and Facebook, as they were being updated. Previously it could only be found in by clicking the updates option in Google search. This new version has its own page at google.com/realtime.
Some of the new features include; Continue reading →
I’m not sure if it was this article yesterday that drew my attention to the rise Facebook spam, or maybe it was a product page that contained 23 spam messages in the top 25 posts on its wall. Landing on a wall of spam isn’t an attractive sight for any visitor. Now this was an extreme case, the page was an unofficial page set up in tribute to a product no longer manufactured. It still had 120,000 fans nonetheless. But the admin of the page hadn’t posted since March so all the spam messages have gone unchecked. While at extreme end of the spectrum, it does highlight the growth in Facebook spam in recent months. Continue reading →
Blogging can be time consuming, difficult and very hard to maintain frequency of posts once the initial momentum has worn off. But more and more studies identify consumers as using the internet to be better informed about the products they are going to purchase. If you think about a company website, they usually don’t detail much more than the products or services they offer. All in the best possible light, nice write ups and product shots, but with no insight to the people behind the website or company name. With a little online investigation you can fill in some of the blanks, maybe customer reviews or opinions on message boards. All of which are outside looking in.
Blogs provide a view from the inside of a company looking out – a way of communicating how on top of their game an organisation may be. Blogs help to paint a rounder picture of an organisation by providing regular insight into the people, their skill, talents and knowledge in their field. It helps to build make companies feel less corporate and, like most things in social media, it’s all about the content.
This blog might be relatively new, but my own experiences writing blogs for business goes back several years. So here’s a few tips that any new business blogger should find useful. Continue reading →
Facebook Places was the big social media story of last week when it was launched in the USA. Although there is no official launch date of the service in Europe as of yet, it has big implications for business as almost 500,000 Irish Facebook users access the network via their mobile. That underlines the importance of getting to know Places in advance of its launch here. Last week I gave an in depth look at the service. Today I’m pulling together some of the best resources on the web that have been released in the meantime. Continue reading →
Yesterday, or very late Wednesday night depending on how you see it, Facebook announced the roll out of its new Facebook Places service. I thought it might be worth waiting for the dust to settle and give the service as in-depth a look as possible, as it’s not yet available in Europe and no launch date is known.
What is it?
It’s a location based feature that allows people to ‘check-in’ to real locations using their iPhone (other phones will be supported in due course). So if I go to a bar, restaurant or even a beach and ‘check in’ my Facebook friends know where I am. I can also check to see who else is using the service in that location – both friends and strangers. Although, this information will only be available to those at the location for a limited time. The official Facebook Blog states that this allows people with similar interests to meet up. Although you can opt out of such a service it’s worth noting that a lot of studies into the use of social networks indicate that only a small percentage of users actually want to meet new people. This takes Facebook stalking (where you check out peoples profiles that you are not friends with such as former classmates, colleagues and ex’s) into the real world. I would assume you will know nothing of other people at your location if they have their profiles locked down to strangers. Continue reading →
There’s no confirmed date for the launch of Google Streetview in Ireland. The cars were seen on Irish city street earlier this year, having first appeared in 2009. The service is incredibly useful for checking out locations. For example, last year I used it to scope out an area in Barcelona that I was about to book an apartment in. After all the online letting agents generally only show the interior and maybe one exterior shot. They rarely show the neighbourhood. With Google Streetview I was able to check out the local environment by taking a virtual stroll around. Streetview has also been used in more unusual places to bring them to life onscreen, such as the ski slopes of Vancouver in time for the 2010 Winter Olympics. Continue reading →
I spend a good portion of my week looking at different aspects to Facebook. Coming up with new ideas on how Facebook (and other social media channels) can be better utilised for marketing. While I’m seeking new ways to use Facebook, I’m often surprised at how some companies fail to cover even the basics of Facebook Pages. So here’s what I think are the basics Continue reading →
I get asked this question on a regular basis, how often should we post on a blog or to our Facebook page. Truth be told there is no definitive answer. Think of it like this, if I ‘like’ a news organisation on Facebook I’d expect a dozen or maybe more updates each day. But if a business selling garden furniture aims for a dozen a day, I know I’d be very quickly unsubscribing. It really depends on what the business is. Which is not really a useful answer. Continue reading →