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- Think Irish
- Search Engine Optimisation ( or There’s no point in being online if your audience can’t find you ) Part 1
- Facebook: Average Irish User 30.5 Years
- Facebook Video Vs Youtube: Which is Best?
- Infographic: The Internet of Things
- What do we Think of Facebook Commerce?
- Add Your Facebook Friends & Photo’s to Google+
- Facebook Credits: Moving Towards F Commerce?
- Facebook: Average Irish User 30.5 Years | Neworld Associates Blog on Irish Social Media Statistics (Update 3)
- Facebook: Average Irish User 30.5 Years | Neworld Associates Blog on 7 Years of Social Network Marketing
- The 100 Things You Need To Know About Social Media on 15 of the Best Twitter Campaigns
- Luke on Irish Social Media Statistics (May 2011)
- Peter Fry on Irish Social Media Statistics (May 2011)
- Augmented Reality
- Brand Ireland
- Case Study
- Facebook Commerce
- Facebook Credits
- Facebook Deals
- Facebook Marketing
- Facebook Places
- Irish Social Media Statistics
- Online Marketing
- Social Media
Monthly Archives: July 2010
Yesterday I wrote how Facebook achieved the enviable position of the worlds largest social media platform. Today I’m going to take a look into my crystal ball to try and predict how the future of social networks might play out. One thing is for sure, it won’t be easy for a new competitor to take on the might of Facebook. Twitter pushed Facebook into using real time updates and Foursquare is making Facebook think local. In terms of immediate competitors Facebook stands in the enviable position of being able to identify new services, and be able to roll out a similar service to a larger audience quicker than the originator. Making it extremely difficult for a new player to enter the field. Continue reading →
Last week Facebook announced it had reached a milestone – 500 million worldwide subscribers. At the same time, and with much less fanfare Bebo’s new owners, Criterian Capital Partners, who bought the company after it was offloaded by AOL, announced the social network would return to producing original video content that it had become known for at its peak. A tale of two not-very- different social networks. So where did it all go wrong for Bebo, Myspace and more importantly where did it all go right for Facebook? Continue reading →
Bands and music artists practically wrote the rules on how to use social media for marketing and there’s a lot we can learn from how they operated. Yesterday I wrote how Myspace was a critical point in the evolution of marketing on social networks and this post explains why. Myspace wasn’t the first social network that facilitated the music community promote gigs and events. People were doing this on its much larger rival Frienster. But the owners of Friendster didn’t want people promoting gigs and began to clamp down on this activity. The Myspace founders identified the opportunity to serve the music community, and the rest is history. Continue reading →
For many the idea of social network marketing is a fairly new concept, but for some it’s been around a lifetime. If you consider the arrival of Myspace in 2003 as a key point in the evolution of social network marketing, it would put it at a mere seven years of age. Still very young, or so you would think.
You have to ask how long is seven years in relation to the lifespan of your average customer? if you were to ask an 18 year old it would almost be a lifetime, anybody under the age of 25, or even 30, would also have a hard time imagining life before setting up their first ever Myspace, Bebo or Facebook profile. These people have grown up with social networks and while social network marketing might be new to companies, it’s far from new to anyone born after 1980. In fact it’s practically expected by them from companies and brands they like. Continue reading →