Monthly Archives: July 2010

Will There Ever be Another Facebook?

Posted on July 30, 2010 by Luke

Yesterday I wrote how Facebook achieved the enviable position of the worlds largest social media platform. Today I’m going to take a look into my crystal ball to try and predict how the future of social networks might play out. One thing is for sure, it won’t be easy for a new competitor to take on the might of Facebook. Twitter pushed Facebook into using real time updates and Foursquare is making Facebook think local. In terms of immediate competitors Facebook stands in the enviable position of being able to identify new services, and be able to roll out a similar service to a larger audience quicker than the originator. Making it extremely difficult for a new player to enter the field. Continue reading →

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Why Facebook Won

Posted on July 29, 2010 by Luke

Last week Facebook announced it had reached a milestone – 500 million worldwide subscribers. At the same time, and with much less fanfare Bebo’s new owners, Criterian Capital Partners, who bought the company after it was offloaded by AOL, announced the social network would return to producing original video content that it had become known for at its peak. A tale of two not-very- different social networks. So where did it all go wrong for Bebo, Myspace and more importantly where did it all go right for Facebook? Continue reading →

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How Bands Wrote the Social Media Marketing Rulebook

Posted on July 28, 2010 by Luke

Bands and music artists practically wrote the rules on how to use social media for marketing and there’s a lot we can learn from how they operated. Yesterday I wrote how Myspace was a critical point in the evolution of marketing on social networks and this post explains why. Myspace wasn’t the first social network that facilitated the music community promote gigs and events. People were doing this on its much larger rival Frienster. But the owners of Friendster didn’t want people promoting gigs and began to clamp down on this activity. The Myspace founders identified the opportunity to serve the music community, and the rest is history. Continue reading →

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7 Years of Social Network Marketing

Posted on July 27, 2010 by Luke

For many the idea of social network marketing is a fairly new concept, but for some it’s been around a lifetime. If you consider the arrival of Myspace in 2003 as a key point in the evolution of social network marketing, it would put it at a mere seven years of age. Still very young, or so you would think.

You have to ask how long is seven years in relation to the lifespan of your average customer? if you were to ask an 18 year old it would almost be a lifetime, anybody under the age of 25, or even 30, would also have a hard time imagining life before setting up their first ever Myspace, Bebo or Facebook profile. These people have grown up with social networks and while social network marketing might be new to companies, it’s far from new to anyone born after 1980. In fact it’s practically expected by them from companies and brands they like. Continue reading →

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